Liftup Aerial is a growing North American manufacturer and distributor of premium aerial and utility equipment. We operate in a specialized niche where engineering reliability, product quality, and long-term client relationships matter more than volume. We are solution-driven, performance-oriented, and focused on creating value rather than transactional sales.
If you’re a strategic builder with a results-oriented mindset who thrives in a solution-driven environment, this is your chance to make a real impact in a premium, specialized market.
We are seeking a high-performing Regional Territory Development Manager to grow our U.S. market presence. This is a strategic, hands-on role where you will develop and manage a territory, acquire new customers, and strengthen relationships with existing clients. You will deliver tailored solutions, protect premium pricing, and create long-term value.
Apply for this jobYour contribution to the company’s success will include, but is not limited to, the following tasks:
Develop new customers and actively prospect
- Identify potential new customers in the assigned territory.
- Secure new fleet and utility customers
- Conduct calls, prospecting visits and presentations.
- Participate in trade shows, trade shows and corporate events.
Ensure the follow-up and retention of existing customers
- Maintain regular relationships and ensure personalized follow-up.
Promote and sell the company's products and services
- Present the fleet as well as the other products and services offered by the company.
- Proactively identify customer needs (expansion or partial replacement of the equipment fleet) and submit suitable offers.
- Ensure follow-ups from opportunities generated by the marketing department.
- Perform demonstrations and technical presentations.
- Negotiate and close sales according to set objectives.
- Protect pricing integrity and margin.
Ensure the management and administrative follow-up of sales
- Drive equipment, parts and service revenue.
- Document all prospecting, follow-up, and sales activities in HubSpot (CRM).
- Maintain a complete and up-to-date customer database.
- Produce sales reports, forecasts and market analyses.
Develop and maintain product knowledge
- Stay informed about the equipment offered and be on the lookout for new features.
- Testing machines, learning basic functions.
What we are looking for in our future colleague:
- 3+ years of experience in heavy equipment, industrial, or utility sales.
- Strong B2B technical selling skills; fleet, municipal, or contractor experience preferred.
- Proven track record in prospecting, territory development, and margin-driven sales.
- Valid driver’s license and willingness to travel within territory.
- English required; bilingual (English/Spanish) is a strong asset.
- Proficient in Microsoft Office; experience with HubSpot/CRM - Asset.
- Good presentation (professionalism, courtesy).
- Excellent communication skills.
- Leadership and negotiation skills.
- Positive attitude.
- Organized, resourceful, autonomous and rigorous.
- Ability to work effectively with minimal supervision.
